Active Ride Shop has proudly served the North American skate community since 1999. Owned and operated by skateboarders for the benefit of all who skate. Active carries only the finest in footwear, apparel, skate goods and accessories.
I feel that Active’s current mark does not represent them to their full potential. All of the sports that Active distributes products for involve an immense amount of movement. I used the idea of movement as the main source of inspiration for the mark.